Why Twitter Video Views Matter and How to Boost Them

On Twitter (X), videos matter. The platform has made great strides in allowing users to upload longer, more detailed videos and share them with the world. If you want to grow your presence, getting many video views can help. This post will look at how you can get more views. For example, you may buy Twitter video views using a site that sells them.

What Counts as a Video View on Twitter?

Different websites will count views in various ways. For example, some sites require a person to watch a portion of the video before it counts as a view. But on X, the views are fast and loose.

As you scroll your feed, videos start playing automatically. Once the video starts playing, it still counts as a view, even if it isn’t on the entire screen or if someone never clicked on the video to watch it fully.

People have criticized this rule, as they feel that this way of counting views exaggerates the number of people who actually watched the video. For example, a video may get a million views, but maybe a fraction of those people watched the video to completion or even for ten seconds. Because of this, you may believe that Twitter views don’t matter that much. But they still do.

So, Why Do Views Matter?

If X video views are an inaccurate way to gauge how many people are watching your video, then you may wonder why they matter. There are several reasons why you should still consider getting as many views as possible.

Social Proof

Even if the views are a little juiced, many people on Twitter don’t realize this. They’ll see a post that has thousands, if not millions, of views and judge a video’s worth based on that. If so many are watching the video, it must be good, right?

The Algorithm

The X algorithm will recommend content based on how many numbers it’s gotten, and views may play an essential part in how many are seeing your video. With that said, likes and reposts play an even more critical part, so be sure that your video is engaging.

For Analytics and Criticism

Even though the numbers on X can be a little inflated, they’re still important to look at. If a video is getting thousands of views but only a few likes, the fact that the view count can be inflated still doesn’t explain why your video isn’t getting much engagement. Your video may not be resonatng with your audience, and you may need to go back to the drawing board to fix that.

How to Get More Views on Your Videos

With that said, how do you get more views on your videos? Better yet, how do you get views that will turn into likes, reposts, and replies? Let’s explain.

Appeal to Your Niche

Who is your audience? Do they love funny meme videos? Rants? Informative content? If you know what your audience is going to like and repost, you will get plenty of views! You can do an audience study by creating customer profiles. You could also search hashtags and keywords related to your niche and then look at the profiles discussing these niches. What do they repost on their feeds? This can give you an idea of what videos to make.

Brevity is Still the Soul of Wit

If you have X Premium (formerly Twitter Blue), you can upload much longer videos. However, the microblogging aspect of old Twitter is still big on the platform. You should attempt to make your videos short, concise, and interesting. That said, there still is a place for longer videos, but only on rarer occasions.

Post at the Right Times

If your audience isn’t there to see your videos, they won’t get the views. It’s simple logic. Through your analytics and trial and error, you can figure out the best times to post your content. X has a schedule button, so if your audience is active at times when you’re not, it makes posting the content a whole lot eaiser. With that said, X is an odd platform. Sometimes, posts can go viral even if they were posted at odd times. Always experiment.

Have an Interesting Opening

If you want a high-quality view, the first few seconds matter. If someone is doom-scrolling on their feed, they’ll see many videos auto-playing. What can you have in the first three seconds that will make someone stop and play the video? Again, look at what videos others are reposting to give you ideas.

Make it High-Quality

What your video should be about depends on your audience, but no matter who your audience is, your video should be decent in video and audio quality. You should also use editing, if applicable, to make your video well-paced or visually appealing.

Use Keywords and Hashtags

X hashtags still matter, and keywords even more so. Give people an idea of what they’re about to click on, and also make the video easily searchable.

Keep it On Twitter

If you’ve been uploading videos to YouTube as well, you could link your video instead of uploading it directly to Twitter. However, this may destroy your reach. Recently, Elon Musk admitted that links are less prioritized in the algorithm. If your YouTube video is too long for Twitter, you may upload a small snippet on Twitter and then link to the full video in the replies to avoid the algorithmic throttle.

Final Thoughts

On X (formerly Twitter,) video views are a bit wonky. Even if the video autoplays for a split second while scrolling, it counts as a view. But views can still be important for social proof and algorithm reasons. By creating great content, you’ll not only get more views but also more likes and reposts. We hope this article helped. Good luck!